Twitter is a social network that over time has become more and more difficult to get noticed on, due to the sheer amount of noise. You need to stand out to get your content exposed to your target audience. In this article, we take a look at how to master Twitter in 5 simple steps.
1) Use images & videos
Posting text-only tweets are not going to get you seen. Instead, use a free service like Canva to create graphics that you can upload along with the text. Keep the designs simple and make sure you include images and text. Use colours and fonts that stand out.
Spend time playing around with different designs and look at your Twitter analytics to see if a specific design gets more impressions and a higher click-through rate.
Once you have perfected your image (which might take time), create it as a template so you can use it going forward and continuously check your analytics to see how effective it is.
Keep videos short. You do not need to make your videos professional quality – they can be created on your mobile phone, then edited in an app like Adobe Premiere Clips or iMovie. Download a few apps until you find one that you are comfortable with.
2) Create conversations
Personally, I am not a huge fan of hashtag chats but they can be a good way for your target audience to find you on Twitter if they are participating in that particular chat. Be aware that people following you might not want to see all of the conversations so bear that in mind.
Twitter is great if your target audience is active on the platform. I see so many tourism businesses who are tweeting to other businesses in the industry, rather than their targeted audience. While networking for potential partnerships and collaboration is a good idea, there’s too much time wasted on social media.
Twitter search is one of the most undervalued tools, in my opinion.
Create advanced searches and save them. This way you can find your target audience and reach out to them in a non-promotional way. Offer them advice, answer questions that they might be asking, share your opinions – add value to the conversation.
You will be surprised how quickly your followers increase by completing this task daily.
3) Don’t be too sales focused
There is no limitation to how often you tweet in a day unless you are posting 90% of content selling your services. As a reference, out of 10 tweets, only 3 should be promoting your services. Instead, source content online that you know your target audience will be interested in and give your opinion on trending topics within your niche.
Use a service like Feedly and gather your favourite websites in one place, and on a daily basis read through the feeds and share content that they have published.
This is a task that you could do once a day and schedule this content using tools like Buffer, to save you time and keep you from being distracted on Twitter.
This is a cool trick to receive more retweets from the creators of this content – just make sure you include their twitter name in the tweet – because you are promoting their content, it’s likely that they will retweet your tweet and give you additional exposure.
4) Use Hashtags (but don’t be annoying with them!)
Hashtags are a great way for your content to be found by people searching for tweets on the topic that you are tweeting about. So, like the example above, if you were posting content about Newquay, you would include the #newquay hashtag in any tweet so that people can find the content that you are posting.
What I mean by don’t be annoying is that I see so many tourism businesses stuffing their tweet full of hashtags and it’s annoying and looks spammy, in my opinion. Instead, limit the tweet to two at the most.
Bonus tip! Use emoji’s within your tweets as they help the content stand out.
5) Use Twitter Business Tools
Twitter is creating more and more tools to help you get the best out of their platform – obviously, they want you to advertise, but you can still use many of these tools without setting up an ad campaign.
All of the stats are updated daily and can be found at analytics.twitter.com. Within the dashboard, you will find a summary of the last 28 days, plus your top tweet, and a ton of other stats including gender, household income. The information will help you learn more about your audience and if your content on Twitter is effective, or not.
Since you’ve read this article to the bottom, here’s a bonus tip.
6) Monitor your usage on Social Media
Twitter is addictive, it’s very easy to spend hours on there throughout the day when you should be putting that time into marketing your website, or, other tasks that are important.
Since I started monitoring my activity on social media my day has been much more productive. The tool to use is called Rescue Time. It’s free, but you can pay for premium features if you wish.
You will be shocked when you start to monitor how much time you spend on social media and it’ll help you become more focused on the tasks you need to complete to grow your audience online.